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• The region’s cultural diversity and its passion for cars. Latino and Asian cultures play a decidedly increasing role in the composition of Los Angeles.
• Warm, temperate climate allows consumers to enjoy their automobiles year-round. The geography of Los Angeles also provides a wide range of terrain, from soaring mountains to sandy beaches.
• There is a tradition and culture of expressive freedom. Angelenos are quick to incorporate fresh ideas and activities into their lifestyles and an entrepreneurial spirit permeates the region.
• Integrating film, television, and music, Los Angeles serves as the intersection of the entertainment world. The character of the city reflects the trendsetting nature of the industries and its role in popularizing the most current images worldwide.
• Customization has become an expression of Los Angeles’ culture and desire for individualism. There are more aftermarket businesses located in the region than anywhere else in the world.
• The Art Center College of Design in Pasadena is recognized as one of the world’s leading design schools. Many of the world’s leading automobile designers have trained at/or graduated from The Art Center.

• Heather Shaw
• Jae Min
• Mattijs Van Tuijl
• Karl Strahlendorf
• Christian Schoen

• Frank Saucedo
• Steve Anderson
• Jussi Timonen
• Jose Paris
• Lorne Kulesus
• Tony Liu
• Jay Bernard
• Phil Tanioka

• Ben Davidson
• Khrystyne Zurian
• Shae Shatz

• Gorden Wagener
• John Gill
• Kevin Kang

• Bruce Campbell
• Doug Wilson
• Robert Bauer
• Bryan Thompson
• Rie Arroba
• Jeremy Malick
• Laurie Tait
• Matt Wilson
• Soichi Maruyama

• Edward Lee
• Erwin Lui
• Yo Hiruta
• Kevin Hunter

• Ian Hilton
• Derek Jenkins
• Patrick Faulwetter

INTRODUCTION
The fourth-generation Mercedes-Benz C-Class sedan is making its debut with greater emphasis on agility, safety and comfort as well as an even sportier flair. For increased comfort, the 2008 C-Class four-door is also about 3½ inches longer and 1.7 inches wider than its highly successful predecessor, with a 1.8-inch wheelbase increase.
A first look at the new-generation C-Class reveals an edgy interplay of taut styling lines and broad, serene surfaces that typifies the latest Mercedes design idiom. For the first time on a Mercedes-Benz sedan, the iconic three-pointed star in the center of the front grille (usually reserved for its coupes, convertibles and sport utilities) identifies the AMG-inspired C-Class Sport models.
Revised suspension and steering help make the new C-Class noticeably more agile, along with a slick-shifting redesigned six-speed manual transmission for the C300 Sport model.

Digital Prototyping Refines the Car and Speeds the Process
An industry first, technical development of the new C-Class included the use of a digital prototype, allowing the first road-worthy prototypes to accelerate through a 15-million-mile road test program in record time. Mercedes engineers used this 2100-gigabyte digital prototype to refine crash safety, chassis behavior, aerodynamics, ride comfort and even climate control during early virtual testing.
In fact the new C-Class was crash tested 5,500 times on the world's largest IT network before a real prototype was ever built! For perspective, crash simulation models involved 26,000 elements in 1989, now incorporate more than 1.9 million elements for greater accuracy and realism.

V6 Power With a Sport or Luxury Personality
In the U.S. market, the new Mercedes-Benz C-Class will be launched with three V6-powered models – the C350 Sport, the C300 Luxury and the C300 Sport. In addition, the C300 Sport and Luxury models will be available with the increasingly popular 4MATIC four-wheel-drive system. New standard equipment includes a power sunroof, eight-way power front seats with lumbar support, two-zone automatic climate control, 17-inch wheels, Bluetooth connectivity and a central controller with a seven-inch display screen.

The Sport Models
In addition to the grille-mounted star, the new Mercedes-Benz C-Class Sport models can be identified by AMG body-styling – deeper front and rear aprons as well as under-door rocker panels – and twin-spoke 17-inch wheels of staggered width or optional 18-inch wheels. In addition, the car features sport shocks and springs that provide a crisper ride as well as more than a half-inch lower ride height. Inside, Sport models come with three-spoke steering wheels and a combination of either aluminum (C300 Sport) or black birdseye maple trim (C350 Sport) (instead of the four-spoke wheel and burl walnut trim on Luxury models). An instrument cluster with a titanium-colored background and rubber-studded aluminum pedals further differentiate the sport models from the luxury variant.

The C-Class Buyer
The C-Class Sport models are aimed at younger buyers and driving enthusiasts. With their stronger visual differentiation and distinct performance enhancements, the Sport models focus on sporty driving dynamics and stylish design. In turn, the Luxury versions are intended for the traditional luxury car customer, communicating class-leading comfort, quality and value with contemporary styling.

The Competition
The entry luxury segment has grown to 637,429 vehicles in 2006, representing the largest portion of the total luxury market. This is the most competitive segment for Mercedes-Benz USA in terms of both volume and in the number of competitors.
Globally, the C-Class competes with the Audi A4 and BMW 3-series, and in the U.S. market, other primary competitors include the Lexus IS, Infiniti G, Acura TL and Cadillac CTS.

A Key Part of the Mercedes-Benz DNA
The Mercedes-Benz C-Class, including its 1984-1993 predecessor, the 190-Class, defined the auto industry's entry-level luxury sedan segment. The 190 debuted the company's (and the world's) first multi-link rear suspension, now used on all of its passenger cars and many of its competitors.
This patented five-link rear suspension offers ideal rear wheel location and alignment under any driving situation by isolating cornering, braking and driving forces. Equally important in everyday use, the multi-link rear suspension is compact, allowing for impressive trunk space.
Building on the success of the 190, Mercedes-Benz introduced the first C-Class in the fall of 1993. Offering refinements to the 190's engineering, the C-Class featured advances in design and aerodynamics as well as a new value pricing strategy for Mercedes. The C-Class also proved as winner on the racing circuit, sweeping the 1995 DTM Series with the Driver, Team and Constructor's Championships.

Also in that same year the first official AMG model made its debut in a C-Class – the C36 AMG. The Mercedes-Benz C-Class helped fuel a steady sales resurgence for the company in America.
The third-generation C-Class was launched for the 2001 model year, and 4MATIC C-Class models made their debut for 2003. Over the next six years, the C-Class line continued to play a key role in the company's product offensive, which resulted in 13 straight years of record sales for Mercedes-Benz USA.

Exterior Design
Taut Lines and Rounded Surfaces
The design of the new-generation 2008 C-Class sedan evokes effortless sportiness and confident style. Above all, the interplay between its taut lines and broad, rounded surfaces makes for a clean, yet expressive look. The front end of the new car is key – inspired by the head of an arrow, suggesting forward movement, athleticism and performance. Its grille is mounted flush with the hood and front fenders, visually solidifying the space between the headlights and lending a muscular presence.

Sport Models Get The Iconic Grille-Mounted Star
For the first time on a Mercedes-Benz sedan, C-Class Sport models are easily identified by the three-pointed star in the center of the grille. Usually reserved for its coupes, convertibles and sport utilities, the large, grille-mounted star makes a dramatic visual statement about the DNA of the new Sport models, while C-Class Luxury models reveal a more traditional face with the iconic star atop the hood.
Shoulder Lines With Character Lines Both the Sport and Luxury models wear gracefully integrated front bumpers accented by an aerodynamic lip (discreet on Luxury models and more aggressive on the Sport) with recessed fog lights positioned well outside a wide lower air intake opening. Underscoring the high-tech character of the new sedan, projector beam headlights are mounted under clear lenses in translucent cylinders reminiscent of high-quality camera lenses.
The latest Mercedes-Benz design language is most apparent when viewing the new C-Class from the side. Again, its elegant style is characterized by the interplay of striking lines and large contoured surfaces. A wide, muscular shoulder line visually supports the side windows, roof pillars and roof, forming one sweeping line from the front all the way to the rear and elegantly stretching the body.
Complementing the shoulder line, a character line emerges organically from the front fender and rises toward the rear, forming a boundary between the convex and concave door surfaces – emphasizing light and shadow. For all its elegance, the design of the new C-Class emphasizes its sporty character with wider track, prominent fender lines and large wheel wells.
The shoulder curve and C-pillar join to form a line that flows to the rear, and the character line below it flows into the trunk lid, visually shortening the rear overhang and helping to create a stylish, sporty rear end.

Interior
More Space, More Comfort
Very simply, more space means more comfort. With a body that's 3.7 inches longer and 1.7 inches wider than the previous model, the new car boasts a noticeably roomier cabin. There's nearly a half inch more front and rear hip room, while front shoulder room has increased by more than 1½ inches.
In addition to more hip room, rear passengers have 1½ inches more elbow room and nearly an inch more room at the shoulder. Most important, rear passengers get nearly a half inch more leg room and a third of an inch more knee room.
Mercedes engineers also attached great importance to comfort entering and leaving the vehicle, so the front door opening is larger, and the front edges of the B-pillars are straight. The new shape of the rear seat cushions also make it easier to get in and out.

More Cargo, Too
The new C-Class has more luggage room, too, and the trunk lid opens nearly two inches farther than its predecessor. According to the VDA measuring method, the trunk capacity is now 16.8 cubic feet – 0.7 cubic feet more than the previous model.

What Looks Good, Feels Good
The upper dashboard is finished in a dark color to minimize glare, while the lower section around the glove box, center console and knee protection wears the dominant interior color. Air vents and controls blend into the upper dash, as does the new instrument panel.
In large part, the high-quality appearance of the interior is the result of a special production process that leaves a seamless surface with no lines or joints. Robots spray a foamed surface skin onto the dash backing; this soft polyurethane skin is pleasant to the touch and can be thicker or thinner as needed. The glove box and flip-up cover for the display are finished the same way, giving the dash a uniform, high-quality appearance.
To minimize resonance and vibration, an aluminum cross member supports the dashboard, and the glove box, front passenger air bag and center console are attached to the cross member. Four pounds lighter than a comparable steel one, this cross member is bolted to the A-pillars, giving them added strength in the process. The large 391-cubic-inch climate-controlled glove box comes with a power socket and a plug for an MP3 player to the car's audio system.
Blending into the lines of the dash and the tunnel console, the center console holds panels for the audio system and two-zone climate control, along with a row of switches for other equipment such as heated seats. The shift lever and central controller are located on the tunnel console as well as an arm rest that's contoured to serve as a helpful hand rest when operating the new electronic controller.

A High-Performance Instrument Cluster
The new instrument cluster features three analog gauges that show engine speed, road speed, fuel level and coolant temperature. A 4.5-inch display in the center of the speedometer is linked to a 12-button multi-function steering wheel that can call up a variety of helpful information such as odometer, range, oil level, distance, time traveled and average speed and mpg. It can also display phone and audio system information – radio station, CD track or MP3 playlist. If the car is equipped with the optional navigation system, this display will also show next-turn directions or phone book numbers.

Electronic Controller Replaces Scores of Buttons
Similar to the popular system launched on the Mercedes-Benz S-Class sedan and CL coupe, an electronic controller on the lower console works like a computer mouse to provide easy, quick operation of many functions that used to require scores of separate buttons and switches. By turning and pressing the aluminum controller, menus and sub-menus on the center-console display are displayed and selected for the audio system as well as the optional navigation system and integrated phone. The controller is also linked to the rocker switches on the multifunction steering wheel.

Audio Systems
Standard equipment in the new C-Class is a 100-watt Audio 20 system. In addition to its eight speakers, the Audio 20 includes a single CD slot, telephone keypad, a MP3 plug in the glove box and a Bluetooth interface.
Optionally available is a 450-watt harman/kardon LOGIC7 Dolby Digital/DTS 5.1 discrete multichannel surround sound system, delivering a true studio sound experience. The LOGIC7 system comes with 12 speakers, including two surround-sound speakers and a sub-woofer.
The new C-Class includes a MusicRegister feature as part of the Multimedia package, which enables CD "ripping" (saving) to a four-gigabyte hard drive that can store up to 1,000 tracks from a CD. A Gracenote database automatically identifies each track with its title, artist, album name and other information. The audio system can also play tracks stored on a DVD or PC memory card.

COMAND Navigation
A five-inch color display nestled under a flip-up cover at the top of the center console is standard equipment on the new Mercedes-Benz C-Class. However, when the car is equipped with the optional COMAND navigation system, a power-operated seven-inch display screen slides out and up when the flip-up cover is raised.
The navigation system uses a hard drive with map data covering all of North America. In addition to the high-resolution map display at the top of the center console, next-turn navigation instructions can also be shown in the instrument cluster central display.

Integrated Phones
Bluetooth enabled phones connect wirelessly to the standard hands-free system, which facilitates safe cell phone use while driving.

Engines
Four-Valve Engine Technology
The new-generation C300 and C350 sedans are powered by a high-tech Mercedes-Benz V6 that's characterized by four valves per cylinder and variable valve timing. In the 1990s, Mercedes-Benz engine technology used three valves per cylinder, in which a single exhaust valve kept exhaust temperature high and emissions low. However, the current engine family incorporates new ways to minimize emissions, allowing the use of higher-flow four-valve architecture.
The new Mercedes-Benz C350 features a 268-horsepower 3.5-liter V6 with 258 pound-feet of torque, and the C300 comes with a 3.0-liter V6 that produces 228 horsepower and 221 pound-feet of torque. In both engine variants, maximum torque is available from 2,700 rpm all the way up to 5,000 rpm. In fact, at just 1,500 rpm, the V6 develops 87 percent of its maximum torque.

Variable Valve Timing
Variable intake and exhaust valve timing requires separate camshafts for the intake and exhaust valves, so the Mercedes-Benz C-Class V6 powerplants use double-overhead camshaft technology. Valve timing is automatically adjusted within a range of 40 degrees using electro-hydraulic vane-type adjusters.
At part throttle, the valve timing adjuster keeps the exhaust valves open as the intake valves are opening, using this valve overlap for internal exhaust gas recirculation, reducing exhaust emissions and improving fuel economy. However, approaching full throttle, the camshaft adjustment optimizes valve timing for maximum power.
To minimize disturbing air flow through the ports, valve stems are only six millimeters or about ¼ inch in diameter (most valves have 8 or 10 mm stems), and the valves are angled at 28.5 degrees to optimize the combustion chamber shape.

Two-Stage Intake Manifold Fattens the Torque Curve
While variable valve timing gets a lot of credit for the engine's unusually broad torque curve, a two-stage intake manifold made of a lightweight magnesium alloy plays a key role as well. At relatively low engine speeds, a set of flaps in the manifold close off short intake passages, forcing intake air to take a much longer route into the engine and creating pressure waves that help the intake process and improve torque at lower engine speeds. Above about 3,500 rpm, the flaps open electronically, and intake air flows the shortest distance to the combustion chambers, helping to generate maximum horsepower, especially at higher speeds.

Tumble Flaps Improve Fuel Efficiency
The C-Class V6 is equipped with tumble flaps in the intake passages near the combustion chamber. The tumble flaps pivot open under part load, improving combustion by creating additional turbulence around the intake valve and in the combustion chamber. During higher engine loads such as full throttle, the tumble flaps are completely recessed in the wall of the intake manifold. Better combustion helps improve engine torque, but the primary purpose of the tumble flaps is to further increase fuel economy, and tests show that the tumble flaps indeed boost fuel mileage by about two percent.

Assembling the New Engine from Start to Finish
First, a forged crankshaft with four main bearings is placed into an aluminum engine block that features wide main-bearing saddles and transverse bearing supports that minimize vibration. A balance shaft is then installed in the block between the two cylinder banks, about where the camshaft is located on a pushrod-type V6 or V8 engine. The balance shaft is driven from the crankshaft by a long double chain that loops around one camshaft in each cylinder head and engages the underside of the balance shaft sprocket. This means the balance shaft counter-rotates at crankshaft speed, and its "lobes" cancel out the vibration created by the inherent imbalance of the 90-degree V6.
When the cylinder block is cast, molten aluminum is poured around iron cylinder sleeves, melting the outer surface of the iron sleeve and bonding it to the aluminum block. Aluminum pistons are pinned onto forged steel connecting rods that are about 20 percent lighter than on comparable engines. The pistons slide into the cylinders, and the connecting rods are clamped around the crankshaft journals. The two cylinder heads are bolted onto the block, and twin camshafts are installed in each cylinder head. The intake camshafts are driven by a double chain, and gears on the intake cams drive the exhaust cams.

Even Downstream Emission Controls are Elegant
To keep exhaust air as hot as possible leading to the catalysts, double-wall stainless-steel piping is used throughout the exhaust system. Two catalytic converters – one on each bank of the V6 engine – promote additional downstream conversion of pollutants into carbon dioxide and water vapor with the help of secondary air injection. Two oxygen sensors for each catalyst monitor and help manage the entire emissions-reducing process.
Each car is also equipped with five mufflers – two up front, one in the center and two in the rear. Although the new C-Class has a true dual exhaust system, the center muffler is common to both pipes as a means to smooth the exhaust pulsations in both sides and reduce exhaust noise.

Flex-Fuel a Reality
All new-generation Mercedes-Benz C300 models equipped with an automatic transmission are set up to run on either premium gasoline or any mixture of ethanol alcohol up to E85, which is 85 percent ethanol. Since alcohol is less dense than gasoline, a special in-line fuel sensor monitors the type of fuel flowing from the tank to the engine, and the fuel system automatically adjusts the fuel-air mixture accordingly. The flex-fuel system allows the new C-Class to take advantage of a growing number of E85 stations and still use conventional gasoline when E85 isn't easily available. Alcohol fuels burn more cleanly than gasoline, resulting in even lower exhaust emissions.

Transmissions
A New Six-Speed Manual
Mercedes-Benz is offering a newly designed six-speed manual transmission for the C300 Sport model. For strength and durability, the new NSG 510 transmission features wider gears and additional bearings as well as a new version of the slick-shifting single-rod internal linkage. This transmission brings a strong sporty component to the Mercedes-Benz C300, offering maximum control with short gear lever throws for quick shifting.
Gear ratios for the new six-speed are 5.10, 2.78, 1.75, 1.25, 1.00 and an overdrive 6th gear with a ratio of 0.81 as well as a 4.63 reverse gear. This relatively wide spread of gear ratios provides quick off-the-line acceleration, great response when merging in traffic and quiet, fuel-efficient highway cruising.

The Seven-Speed Automatic
Most of the new-generation C-Class models come with the exclusive Mercedes-Benz seven-speed automatic transmission as standard equipment (C300 Luxury, C350 Sport). When compared to other automatic transmissions, the seven-speed provides better acceleration and fuel economy as well as smoother gearshifts. Seven gear ratios allows for a wider spread of ratios between first gear and top gear and, at the same time, smaller increases in engine speed as the car accelerates through the gears. This gives the electronic control unit more flexibility in terms of maximizing fuel economy and making the transmission's reaction timeextremely fast.

Skip a Gear When You Need To
Unlike most transmissions, the seven-speed transmission will skip up to three gear ratios if necessary when it downshifts, shifting directly from seventh to fifth, for example, or even sixth to second. This helps the transmission choose the right gear ratio for quick acceleration, with smooth, almost imperceptible shifts in the process.

Lock It Up for Better Fuel Mileage
The Mercedes-Benz seven-speed uses a refined, proven hydrodynamic torque converter with a special lock-up clutch inside the converter for maximum fuel efficien­cy.
Submerged in transmission oil and using special long-life friction materials, the lockup clutch eliminates the usual torque converter "slippage," providing the direct connection and fuel efficiency of a manual transmission when the lockup clutch is engaged. Unlike many other vehicles, the Mercedes-Benz lock-up clutch engages in all seven gears.

Touch Shift – Just Like It Says
Touch Shift allows the driver to manually select all forward speeds by pushing the gear lever slightly left or right to downshift or upshift while in the "Drive" selector position. In other words, it's not necessary to move the lever to another gate to make manual gear changes, and an in-dash gear indicator shows the selected gear. Though all forward speeds can be selected, computer control prevents downshifts that would cause the engine to over-rev. Once the driver has used Touch Shift to manually select a gear, holding the lever to the right returns it to fully automatic Drive mode, and the in-dash gear indicator will then display "D."

Doing It Automatically
When not shifting manually, Mercedes automatic transmissions not only adapt to changes in road grade (delaying upshifts on ascents for climbing power and hastening downshifts on descents for engine braking), but also to an individual's driving style. The transmission computer adjusts shifting logic for leisurely driving with smooth upshifts for the best fuel efficiency.
By comparing road speed changes and load (throttle opening), the transmission computer can discern uphill and downhill grades and adjust shifting as a result. It avoids back-and-forth shifts between two gears on a long incline, and delays upshifts on descents (for engine braking), as a driver is likely to do with a manual transmission. A driver who requires frequent highway merging will find the transmission holds each gear longer for quicker acceleration.
A button on the center console allows the driver to select a Sport or Comfort shift mode. The Comfort setting is used for normal driving, which involves smooth, soft shifts and relatively low-speed shift points. When the Sport mode is selected, shift points occur at higher engine speeds, and shifts are faster and crisper.

4MATIC Four-Wheel-Drive
A Trend in the Luxury Car Market
As modern all-wheel-drive systems become even more refined, they are becoming increasingly popular, especially in the luxury car market. With negligible weight and fuel-efficiency tradeoffs, full-time four-wheel-drive systems provide year-round traction and stability benefits on both wet and dry roads. Overall, Mercedes-Benz has sold more than 1.2 million 4MATIC cars and sport utilities, and in Europe, the all-wheel-drive segment of the high luxury market has increased 50 percent over the past three years.

Full-Time 4WD System Features Four-Wheel Traction Control
The full-time four-wheel-drive system used in Mercedes-Benz 4MATIC cars and all sport utilities features a center differential that can vary front-to-rear torque distribution for great on-road handling, not to mention stellar traction. In addition, the system includes innovative four-wheel electronic traction control that keeps the vehicle going even if only one wheel has traction.

4MATIC Cars Get Rear-Biased Torque Distribution
Under normal conditions, Mercedes sport utility vehicles distribute torque nearly equally between the front and rear wheels. However, the 4MATIC-equipped C-Class and S-Class sedans come with a planetary gear set within the center differential that begins with 45-55 percent front-to-rear torque distribution. To skilled drivers, this rear-bias all-wheel-drive system feels much like rear-wheel-drive cars, in which subtle throttle-steering effects can enhance handling, especially in spirited driving.

The Latest 4MATIC System
The latest version of the Mercedes-Benz 4MATIC four-wheel-drive system is optionally available on the new-generation C300 Sport and the C300 Luxury model. After making its debut on the new-generation S-Class sedan, the new 4MATIC system features a totally redesigned full-time all-wheel-drive system that's integrated into the seven-speed automatic transmission. The new system fits right into the standard body and utilizes the existing front suspension – gone are the special suspension parts and wider transmission tunnel that were necessary on earlier 4MATIC systems. The extra gears and shafts that drive the front wheels now weigh only 145 pounds more than the rear-wheel-drive model. Beginning from the right side of the transmission tail section, a driveshaft powers a front final drive and differential unit just to the right of the engine oil pan. The axle shaft for the left front wheel passes through a tube that's encapsulated in the engine oil pan.

Improved Fuel Efficiency
Fuel efficiency has been improved, due to a number of innovative measures that minimize the energy needed to turn the extra all-wheel-drive shafts and gears. In particular, only two gears now power the front driveshaft (instead of the previous three), and the direction of rotation is cleverly corrected in the front final drive without additional gears. Recessing the universal joint for the front driveshaft into the transmission output gear also saved space, helping to fit the entire drive system into the standard body shell.

Even Better Traction with Multi-Plate Diff Clutch
The new Mercedes-Benz C-Class 4MATIC also comes with a multi-plate clutch tucked into the center differential that provides the extra traction benefits of a limited-slip diff while complementing the four-wheel traction-control system. Sometimes called a "breakaway" clutch, the multi-plate unit helps provide power equally to the front and rear wheels when driving straight ahead, but still allows the front wheels to rotate faster in turns. In a sense, the clutch is a proactive traction aid, while the four-wheel traction control reacts after wheel slippage is sensed.

A Full Century of 4WD Experience
Mercedes-Benz has been building four-wheel-drive commercial vehicles since 1907 – a full 100 years of experience with all-wheel drive. The 4MATIC all-wheel-drive system made its world debut at the Frankfurt Motor Show in 1985, and Mercedes-Benz launched 4MATIC-equipped passenger cars in the U.S. market for the 1989 model year. The full-time 4MATIC system made its debut on the 1998 E-Class sedan and wagon as well as on the M-Class sport utility.

CHASSIS
An Ultra-High-Strength Steel Unit Body
High-strength steel minimizes weight while providing the greatest possible structural strength, and the 2008 Mercedes-Benz C-Class sedan sets an industry record for the amount of high-strength steel used in its unit body design – about 70 percent, including about 20 percent ultra-high-strength steel alloys in its body structure.
Engineers called out that the engine now sits lower and more reward in the chassis, contributing to improve dynamics and F/R weight balance.
For the first time in any Mercedes, the new C-Class makes use of the new "RobScan" joining process, the latest in laser welding technology. RobScan enables high work speed combined with narrow welding seams, and about 640 RobScan welding seams are used in the door, side wall and rear body areas.

Aluminum and Plastic Where It Counts
Other lightweight materials are used where they offer the most advantages. For example, the doors, front safety structure, front fenders and rear parcel shelf are made of aluminum, while the spare tire well is formed of plastic.
Lastly, the use of high-strength adhesives contributes to the strength of the body shell by creating a strong bond between the steel flanges and supplementing conventional processes such as laser/spot welding. More than 196 feet of bonded seams help to increase load resistance and the transfer of forces, especially in safety related areas. Overall, the body weighs more than 17 pounds less than its predecessor, yet the torsional rigidity of the new car is increased by 13 percent, providing even better crash protection, sharper handling and lower road vibration.

Lightweight, Energy-Absorbing Front Suspension
The 2008 Mercedes-Benz C-Class front suspension combines two separate lower links with a coil spring strut, along with a twin-tube gas shock and a stabilizer bar. Rather than one large control arm like a conventional MacPherson strut, the two forged-aluminum lower links of low mass help provide better impact absorption in the case of a frontal impact. Low mass also contributes to more precisely-tuned wheel control and damping. In addition, sensitivity to wheel imbalance or brake fluctuations is minimized.
The top of the strut is connected to the body by a triple-path head bearing, in which coil spring forces are transmitted directly to the body, but damping forces (via the shock absorber piston rod) go through a rubber bushing that turns with the bearing during steering. The third path, forces exceeding suspension travel, involves a buffer stop directly to the body.
The front suspension links are mounted to a new sub-frame of high-strength steel that also carries the engine and transmission as well as the aluminum rack-and-pinion steering unit, which is mounted in front of the wheel center.

Multi-Link Rear Suspension
The proven five-link independent rear suspension (pioneered by Mercedes-Benz in 1984 for the 190E and used in all subsequent M-B passenger cars) has been updated for the newest C-Class. Mercedes engineers have redesigned its parts to minimize unsprung weight and optimize strength.
Furthermore, suspension engineers revised all the elastokinematics – the designed-in wheel deflection under extreme load – to ensure optimum response to vibration and enhance the sedan's predictability while driven hard. A newly designed rear sub-frame, also of high-strength steel, holds the rear final drive and suspension links.

Advanced Agility Package in the Works
Available next year, a special suspension package will feature electronically controlled shock absorbers that go beyond the ADS adaptive damping systems found in some other Mercedes-Benz models. When the driver activates the Sport mode through the Sport/Comfort switch, the system will automatically adjust the car's handling characteristics across a wide range of conditions, providing sport-suspension response with greater ride comfort. In the Sport mode, ride height is reduced more than a half inch (15 mm), and throttle response is noticeably faster. The package also includes quicker steering (a 13.5:1 steering ratio instead of 14.5) as well as stiffer springs and stabilizer bars

Extra Braking Power in Reserve
As on every Mercedes-Benz passenger vehicle, the new C-Class features four-wheel disc brakes with a standard electronic four-channel anti-lock braking system (ABS), itself a Mercedes-Benz innovation first produced in 1978. However, the new C-Class has an ample reserve of braking power. This is partly due to brake disc dimensions, which are 11.6 inches up front (12.7 inches on the C350) and 11.8 inches at the rear, as well as aluminum front brake calipers with 2.36-inch pistons. The rear disks have nodular cast iron calipers with 1.57-inch pistons. Finally, a new aluminum tandem brake booster uses two eight-inch diaphragms to provide increased braking power.

Standard 17-Inch Wheels and Tires
The Mercedes-Benz C300 Luxury model rides on new five-spoke, 7.5 x 17-inch alloy wheels that wear 225 / 45 HR 17 tires. The C300 Sport comes with staggered seven-spoke wheels – 7.5 wide in front and 8.5 inches at the back – while the C350 Sport can be identified by six-spoke wheels, also the staggered width. Sport models get 225 / 45 HR 17 tires up front and wider 245 / 40 HR 17 tires in the rear.
Sport sedans (except 4MATIC models) can be fitted with optional 18-inch wheels that are eight inches wide up front and 8.5 inches in the rear. The optional wheels run on summer-tread tires – 225 / 40 R 18 in front and 255 / 35 R 18 at the rear.

Safety
The renowned safety of Mercedes-Benz automobiles has been based on real-life experience for decades. Careful analysis of actual traffic conditions and accident histories help steer new technical developments. In addition to meeting government standards, the technical safety aspects of the new C-Class also reflect in-house Mercedes-Benz accident research. The C-Class is designed for the greatest possible impact safety, based on Mercedes' own stringent passenger car guidelines which date all the way back to 1951, when the company patented its energy-absorbing car body with front and rear crumple zones.

Seat Belts, Tensioners and Belt Force Limiters
All five seating positions in the new-generation C-Class are fitted with three-point inertia-reel seat belts and electronically controlled belt tensioners. In a collision, the tensioners take up seat belt slack at lightning speed, anchoring occupants to their seats. As a result, they decelerate with the vehicle earlier, so forces are reduced. Then, as crash forces build, belt force limiters on the outer four seats relax the restraining action of the belt slightly, reducing the risk of chest and shoulder injuries. In the two front seats, adaptive belt force limiters allow belt forces to relax more, to take full advantage of the "ride-down" protection of the two front air bags.

Two-Stage Front Air Bags
Two-stage front air bags for driver and passenger deploy based on the severity of impact. If sensors detect a minor front-end impact, only one chamber of the gas generator is deployed, so the bag is not filled as fully or as quickly as it is in a severe front impact. In a more severe collision, the second chamber is deployed 5 to 15 milliseconds later.
A sensor mat in the front passenger seat determines if someone is in the seat and classifies their weight, which helps determine how fast to deploy the front passenger air bag. If the seat is not occupied, the sensor will deactivate the front air bag, side air bag and the seatbelt tensioner (a measure designed to reduce accident repair costs). Signals from the seat belt latches help determine how many other passengers are in the car, and where they are sitting.

Active Front Head Restraints
In the event of a rear collision that exceeds the system's deployment threshold, active front head restraints move forward more than 1¾ inches (44 mm) and upward by about an inch (24 mm), helping to support the head and reduce the likelihood of whiplash injuries.
Side Air Bags and Curtain Air Bags, Too Another Mercedes-Benz innovation is standard-equipment side curtain air bags. Akin to an air mattress, nine air chambers in each side curtain air bag span the full distance of the side windows from front roof pillar to rear roof pillar. In the event of a side crash, they deploy between the occupants and the door, helping primarily to reduce forces acting on the neck and head. To help protect against chest injury, side air bags for each front seat occupant are integrated into the seatbacks. While the curtain air bags reduce head and neck injuries, the side air bags help protect the chest, resulting in one bag complementing the other.

Structural Side Impact Protection
In the floor of the Mercedes-Benz C-Class, reinforced rocker panels transfer impact forces to two strong side members in each foot well, under the front seats and to a full-width crossmember under the rear seat. The transmission and driveshaft tunnel reinforcements also improve the transfer of forces between the front seats.
At medium height, the doors themselves are stiffened with several lateral reinforcements and extremely strong door hinges. An extruded aluminum crossmember under the dashboard provides lateral structure as well as the seat frames and backrests themselves. Finally, the C-Class roof minimizes intrusion, thanks to A-, B- and C-pillars with three-shell construction – or concentric posts – through their full height. The roof frame itself is also made of this three-shell construction. All this front and side impact protection is repeated in the rear, even in an offset rear-end impact at high speed.

Five Elements of Safety
Safety encompasses far more than surviving impact. As an overall concept, good vehicle safety integrates the prevention of accidents via quick response to driver input, electronic assistance (ABS, ESP Stability Program, Brake Assist), soft and progressive impact absorption, controlling the body movement of passengers due to impact, and quick emergency response to passengers in severe impacts. The 2008 Mercedes-Benz C-Class fulfills each of these five elements in this increasing scale of safety concerns:
1. Actively Avoiding Impact
The best type of crash is one a driver can avoid altogether. To that end, the new Mercedes-Benz C-Class uses outstanding suspension and brake design to yield outstanding agility in emergency maneuvers. Also, through a variety of sensors, a triangle in the middle of the instrument panel warns the driver when the car has reached the limits of adhesion and handling.
2. Electronic Assistance to Avoid Impact
Should emergency driver input cause a potential skid or spin, three forms of dynamic driving assistance – ABS anti-lock braking, ESP stability control and Brake Assist – help restore control of the vehicle and perform the maneuver asked by the driver.
3. Impact AbsorptionIf an impact is unavoidable, the vehicle should protect its occupants, and – Mercedes-Benz believes – protect occupants of another vehicle by absorbing impact energy in a progressive manner. The first instant of impact should start the deformation process, and in a fraction of a second, resistance should increase, ending the event with the passenger cell structure intact to best provide passenger protection. If impact energy is viewed on a graph, impact absorption appears as a curved line, showing that the vehicle's front and rear crumple zones "catch" the impact as softly as possible within the space provided. Also, the C-Class front suspension helps absorb frontal impact energy by using two separate, low-mass lower control arms and a steering rack mounted to a predictably-deformable sub-frame.
Deformation is engineered into several stages as well. Low-speed impact energy is absorbed by foam elements in the bumpers, protecting metal panels aft of the bumpers. Higher impact energy is absorbed by a front module and two crash boxes that use high-strength, dual-phase steel. These crash boxes not only protect the passengers and the safety cell of the vehicle, they also help minimize the cost of minor crash repair. With even higher impact energy, the C-Class' side members in the front structure begin absorbing impact, distributing load to four different zones: a -the front module's crossmember, which transfers the impact forces of an offset crash to the side not directly involved b -the side members that extend far to the front c -the strong sectional panels above the wheel wells d -the front wheels themselves, which then contact special impact-absorbing structures ahead of the rocker panels, loading the body's side structure and helping to spread forces over a wide area.
4. Controlling Passenger Movement
Occurring simultaneously with the vehicle's crumple zones absorbing energy, the Mercedes-Benz C-Class restraint systems for each occupant keep passengers from moving out of position. Properly-latched seat belts, seat belt pretensioners and belt force limiters go a long way to achieving this in the C-Class, while a complement of two front, side, and two full-interior-length side curtain air bags help prevent injury to head, neck and arms.
5. Emergency Response
Passenger safety is not over once the collision stops. In the case of a severe collision, emergency response is vital. To address this last portion of the safety picture, 2008 Mercedes-Benz C-Class sedans can be equipped with Mercedes-Benz' innovative Tele Aid system. Tele Aid is activated immediately when any one of the air bags or belt tensioners deploy, generating a direct call on a crash-secure cellular line and redundant antennae. The response specialist at the other end has instant access to vehicle location, so that if emergency response is indeed needed, it can be summoned immediately, with exact location, plus full information on the car model and color for quick recognition by emergency services.

Repair-Friendly Crash Boxes Help Reduce Cost
Five polypropylene impact absorbers are located in front of the bending crossmember of the bumpers. At low speeds, the flexible bumpers are deformed but then return to their original shape. At higher speeds, easily replaceable deformation elements called "crash boxes" (incorporated into the frame on the front and rear crossmembers) absorb sufficient energy in a minor impact to ensure that the side members behind them are not deformed. In special repair crash tests, it has been demonstrated that because the front-end structure becomes progressively stiffer toward the rear, damage to the vehicle body at an impact speed of up to about 9 mph remains confined to the immediate points of impact.

BabySmart
The BabySmart automatic child seat recognition system, standard on every Mercedes-Benz model, deactivates the passenger-side front air bag in the presence of a BabySmart-compatible infant, toddler or child booster seat (available from Mercedes-Benz retailers).
The BabySmart system uses a small resonator built into the child seat, similar to the security tags sometimes attached to merchandise in retail clothing stores. A low-power signal from the car prompts a return signal from the resonator in a BabySmart-equipped infant seat, allowing the system to sense the presence of the seat and automatically turn off the passenger's front air bag. Since the car's signal is essentially "reflected" back by the resonator in the child seat, the seat itself needs no battery or power hookup.
When activated, an "air bag off" light on the center console confirms whenever the BabySmart seat is installed. In the event of a collision, the child is protected by the restraining abilities of the child seat and the seatbelt system. A BabySmart booster seat is also available.

ABS Anti-Lock Brakes
Another Mercedes-Benz safety first, ABS prevents dangerous wheel lockup during heavy braking and works on wet or icy surfaces as well as on dry ones. When the driver hits the brake pedal in an emergency situation, ABS uses wheel-speed sensors to sense impending lockup, then automatically releases the brakes in split-second pulses so that the vehicle can retain its directional stability and can still be steered.

Brake Assist
Pioneered by Mercedes-Benz, Brake Assist can potentially shorten stopping distances during emergency braking. Brake Assist features a sensor on the brake pedal linkage which allows the computer to recognize unusually fast pedal application speed that identifies an emergency braking situation. The system then applies full braking force by actuating a special valve on the brake booster unit.
While Brake Assist operates independently of the ABS anti-lock brakes, it does rely on ABS to prevent wheel lockup during full brake force application.

ASR Traction Control
ASR is an abbreviation that originally stood for a German term meaning "anti-slip regulation." ASR traction control uses the wheel speed sensors, which are as good at identifying wheel slippage as they are at recognizing wheel lockup. Processing this valuable information in a split-second, traction control can apply the brakes to any slipping drive wheel, improving traction as a result.

Adaptive Braking
The new Mercedes-Benz C-Class incorporates an adaptive braking system that includes a brake proportioning feature with sensors to measure deceleration and cornering forces as well as rear suspension movement. Based on this data, the system can modulate the percentage of brake force on each wheel to maximize its contribution to the overall braking effort.
This system includes brake-drying and hill-start assist features. Whenever the wipers are turned on, the brake pads will automatically (and imperceptibly) touch the brake discs occasionally to clear them of water, which helps ensure consistent braking in wet weather. Hill-start prevents the car from rolling backwards when stopped on a steep hill by briefly keeping brake pressure applied until the driver touches the gas pedal.

ESP Electronic Stability Control
The first-ever passenger vehicle with a stability control system was 1996 Mercedes-Benz S600 coupe, and like all current Mercedes models, the new-generation 2008 C-Class features Electronic Stability Program (ESP) as standard equipment.
Even the "ESP" abbreviation helps explain the system's benefit – in essence, ESP works invisibly, seemingly intuitively, to help keep the car going exactly where the driver points it, under driving circumstances that might otherwise lead to loss of control and a possible accident without the system.
Using electronic sensors and computer logic, the system measures if the car is going in the direction it is being steered. If there's a difference between what the driver is "asking" (primarily through the steering wheel) and what the vehicle is doing, the system corrects with split-second speed by applying one of the left or right-side brakes, even before the driver may sense any changes.
ESP uses the angle of the steering wheel and the speed of the four wheels to calculate the path being steered, and it gets electronic signals about lateral acceleration and vehicle "yaw" rate to measure what the car is actually doing. Yaw rate describes the speed at which a vehicle rotates around its vertical center axis, and it can be demonstrated by rotating a small model car on a toothpick stuck down through its roof.
ESP measures any tendency toward understeer (when a car is slow to respond to steering changes, causing it to "plow") or oversteer (when the rear wheels try to swing around, causing the car to "fishtail"). Whenever it senses understeer in a turn, ESP increases brake pressure to the inside rear wheel. With an oversteer tendency, it increases brake pressure to the outside front wheel.
ESP is effective during acceleration, braking and coasting. The system enhances driver control and helps maintain directional stability in turns as well as when driving straight-ahead, including on uneven surfaces and over patchy snow, ice or gravel.

CONCLUSION
It's clear that the fourth-generation Mercedes-Benz C-Class will eclipse the success of its predecessors and further strengthen its role as a core product within the revered Mercedes-Benz family. With the new four-door's renewed emphasis on agility, safety and comfort, in tandem with a liberal dose of useful technology, the C-Class should prove more popular than ever.
As the consummate example of a two-pronged marketing strategy, the Mercedes-Benz C-Class Sport and Luxury models complement each other while broadening the appeal of the new car. With its visual differentiation and AMG-inspired performance personality, the Sport models are likely to turn heads among car enthusiasts and bring new, younger buyers to the brand. At the same time, Luxury models address the traditional needs of luxury car buyers and seem certain to keep Mercedes loyalists loyal.
Social change is changing the auto industry, and consumers are looking for more socially responsible alternatives for their personal transportation. To many, a Mercedes-Benz C-Class four-door is the new right-size, and the flex-fuel capability of the C300 models supports the nation's latest environmental initiative. If consumers show enough interest, a clean diesel powerplant is certainly within the realm of C-Class possibilities for the U.S. market.
As Mercedes-Benz USA sets all-time sales records each year, the challenge becomes greater, and the proverbial bar is raised for others to follow. However, with the new-generation Mercedes-Benz C-Class, the company is well positioned for the future.

Detailed content:Mercedes-Benz CLK63 AMG Black series makes global debut "Street" Version of F1™ Safety Car Helps Celebrate 40 Years of AMG

NEW YORK – The Mercedes-Benz CLK63 AMG Black Series is making its global debut at the New York International Auto Show, open to the public April 6-15, 2007 at the Jacob Javits Convention Center in Manhattan. Teamed with the CL65 AMG 40th Anniversary edition (a larger coupe also being unveiled in New York), the CLK63 AMG Black Series coupe celebrates 40 years of AMG high-performance cars.
The CLK63 Black Series is a street legal version of the Official F1™ Safety Car, which borrows design and technology from the Formula One racing world. For starters, the Black Series is a 500 horsepower version of the AMG 6.3-liter V8 engine, with 0-60 mph acceleration of 4.1 seconds and an electronically limited top speed of 186 mph.
The new Black Series model can be easily identified by its carbon-fiber flared fenders that are filled with larger, staggered-width wheels and tires. New AMG forged aluminum wheels (9 x 19 front, 9.5 x 19 rear) are shod with Pirelli P Zero Corsa sports tires (265 / 30 R 19 front, 285 / 30 R 19 rear). Larger vented and perforated composite disc brakes can be seen through the AMG wheels; front discs are 14.2 inches in diameter, with 13.0-inch discs at the rear.
Also obvious from the outside is a new front apron with carbon cooling air intakes under the front bumper and lateral air outlets in the front fenders, which feeds extra air to a larger radiator and a second transmission oil cooler. Redesigned side skirts under the doors lead to its flared rear fenders and a new rear apron with carbon-fiber air diffuser fins.
High-performance parts from the F1 Safety Car include an AMG sports exhaust, a limited-slip rear differential and a separate oil cooler for the rear final drive, which uses a thermostatically controlled cooling fan to limit temperature peaks. On the trunk lid, a carbon-fiber spoiler airflow helps reduce aerodynamic lift forces at high speed.

Black Series Features Adjustable Suspension
The chassis of the Mercedes-Benz CLK63 AMG Black Series features adjustable suspension with new spring links, wheel carriers, thrust arms and camber and torque struts. For driving on the track, technicians can adjust the car's ride height and also the compression and rebound characteristics of the shock dampers, as well as camber and toe-in. An extra measure of chassis stiffness during hard cornering is provided by strut braces in the engine compartment and trunk. Additionally, its ASR traction control and ESP stability control systems are specially calibrated for the demands of more intense track driving.

More Power from the AMG V8
The Black Series engine comes with completely redesigned intake and exhaust systems. Larger intake ducts, a new AMG sport exhaust with full-length twin pipes and a recalibrated engine control unit provides even swifter throttle response, not to mention its 500-horsepower.
The Black Series model is powered by the first engine designed totally by AMG. One of the most powerful naturally aspirated production V8s ever, the new engine boasts a wealth of features derived from AMG's highly successful racing heritage. Built almost completely from a high-strength silicon-aluminum alloy, the 6.3-liter V8 features four valves per cylinder, variable valve timing, bucket followers (rather than rocker arms) and a variable intake manifold. The engine shares no parts with Mercedes-Benz V8 engines. A first for a production engine, the cylinder bores feature a twin-wire-arc-sprayed (TWAS) coating, a new process that results in impressively low friction and running surfaces that are twice as hard as conventional cast-iron cylinders.
Its seven-speed AMG SPEEDSHIFT transmission is coupled to a rear final drive that's about six percent "shorter" for more responsive acceleration. The automatic transmission has Manual and Sport driving programs (the comfort-oriented Comfort mode isn't included), and drivers can shift between the seven gears using aluminum shift paddles on the 14.1 inch DTM-style leather steering wheel. In the Manual mode, shift times are about 20 percent faster than in Sport, with no automatic downshifting or upshifting under full load and kickdown. Only an upshift icon on the AMG main menu in the dash signals recommended gear changes.

A High-Performance Interior
The F1-inspired design and technology of the CLK63 AMG Black Series is carried through to its high-tech interior. This dedicated two-seater sports touring car not only dispenses with rear seats, but its bucket-type seats, rich carbon fiber interior trim and black headliner also underscore the purposeful look of a true race car. The new AMG front seats are covered in nappa leather with embroidered silver AMG logos.
Its new AMG sport steering wheel is more than a half inch (15 mm) smaller and comes with aluminum shift paddles. Carbon fiber trim on the center console and instrument cluster (also stamped with AMG logos), underscore the car's competition roots. A specially contoured Aluminum shift lever and a new engine "start-stop" button add further touches.

About AMG
The abbreviation AMG stands for Hans-Werner Aufrecht (A) and his partner Erhard Melcher (M), who founded AMG in 1967, and Aufrecht's birthplace of Grossaspach (G). Both had been employees of Mercedes-Benz and officially described themselves as "engineering, design and testing specialists in the development of racing engines." The fledgling firm initially based itself in an old mill in Burgstall (near Affalterbach).
From its beginnings as an independent racing and tuning firm of Mercedes cars, Mercedes-AMG has grown into a supplier of exclusive high-performance cars, an extensive model range and customers around the world. In 1999, Aufrecht sold a majority shareholding in AMG, and the company was incorporated into DaimlerChrysler AG, allowing the newly founded Mercedes-AMG to benefit even more from DCAG's global resources.
An integral part of the Mercedes-Benz organization, Mercedes-AMG has become synonymous with factory-developed high-performance vehicles. Far more than a tuner or marketing division, Mercedes-AMG is a self-contained entity responsible for all aspects of its vehicles, from development and testing to marketing, with some aspects of production shared with Mercedes-Benz facilities. The highly specialized subsidiary has overall responsibility for the engine, transmission, chassis, brakes, aerodynamics, interior, design and sales and marketing of AMG cars. Growth of the Mercedes-AMG product line has included new production, development and showroom buildings in Affalterbach.

One Man, One Engine
Mercedes-AMG follows a philosophy of "one man, one engine." A single technician – identified by the signature plate affixed to each engine – is responsible for the complete assembly of an AMG high-performance engine from start to finish. Each engine is produced and tested at AMG's headquarters in Affalterbach, which produces 100 engines a day for the entire range of Mercedes-AMG vehicles. AMG models are then assembled at the main Mercedes-Benz vehicle assembly plants.
In addition to engine manufacturing, the new production facility is home to plant management, quality control, production planning, and ordering and parts logistics departments. AMG currently employs about 750 specialists in development, production and administrative areas.

Detailed content:
Mercedes-Benz CL65 AMG MAKES WORLD DEBUT
Anniversary-Edition CL65 AMG Celebrates 40 Years of AMG Performance
NEW YORK – The 2008MY Mercedes-Benz CL65 AMG is making its debut at the New York International Auto Show, open to the public April 6-15, 2007 at the Jacob Javits Convention Center in Manhattan. The powerful version of the CL coupe powered by a twin-turbo AMG V12 engine is also special because it marks the 40th anniversary of AMG, the high-performance division of Mercedes-Benz.
The limited-edition CL65 AMG celebrates 40 years of AMG high-performance cars with a 6.0-liter twin-turbo V12 engine that produces 604 horsepower and 738 pound-feet of torque for zero-to-60-mph acceleration of just 4.2 seconds. The new CL65 AMG also features an AMG developed high-performance braking system that can bring the car to a stop from 60 mph in less than 116 feet!

Alubeam – Liquid Metal
The 40th Anniversary CL65 AMG is the first-ever production car finished in exclusive AMG Alubeam (Liquid Metal) paint. Stretched over the body like a metallic skin, AMG Alubeam paint shows off the compelling lines of the large coupe better than any conventional paint finish. Made possible by pigment particles that measure only 30 to 50 nanometers (conventional pigments are between 100 and 300 nanometers), AMG Alubeam reflects light more evenly and more intensely, and is protected by a clear coating with enhanced scratch resistance.
An AMG two-bar front grille, large under-bumper air intakes, air outlets on the front fenders and round fog lights dominate the front of the car. Distinctive skirts under the doors and V12 BI-TURBO lettering enhance the front fenders, while a muscular rear apron with a black air diffuser insert and twin V12-design tailpipes complete the eye-catching look of the limited-edition CL65 AMG.
Inside, the 40th Anniversary CL65 AMG comes with two-tone Nappa leather seats finished in diamond pattern stretching with embossed V12 logos in the front head restraints as well as a color-coordinated Alcantara headliner, complemented by genuine carbon fiber interior trim. Underscoring the exclusivity of this new vehicle, "40th Anniversary" lettering appears on the center console, and a "One Out of 40" badge is mounted on the handrest of the COMAND controller for the 40 CL65 AMG coupes designated as special edition anniversary models.

6.0-Liter V12 AMG Engine Redefines Performance
While the 6.0-liter twin-turbo V12 engine that powers the CL65 AMG produces 604 horsepower and an astounding 738 lb-ft of torque, the super-smooth twelve-cylinder powerplant is also ideally suited for relaxed cruising. The CL65 AMG's twin-turbocharged engine features a number of high-tech modifications. A precision-balanced longer-stroke crankshaft, larger-bore forged pistons and beefier bearings and oil-spray cooling system are but a few of the highlights. The twelve-cylinder engine is assembled by hand at the AMG engine facility in Affalterbach, Germany. The "one-man, one-engine" philosophy at AMG is symbolized by a signature plate on the engine that bears the name of the master technician who assembled the engine.

Stopping Power to Match Performance
To handle the high power output of the AMG twin-turbo engine, the front brakes of the AMG V12 model are equipped with high-performance twin sliding calipers. A world first, this new technology combines the advantages of a floating caliper – lower heat transfer to the brake fluid and enhanced comfort – with the performance of a large fixed caliper.
The CL65's composite brake discs measure 15.4 inches in diameter up front and 14.8 inches in the rear. These immense brakes are also vented and cross-drilled for effective cooling and short stopping distances, even from high speeds. At the rear, frame-type sliding calipers do the work. High-performance tires – 255 / 35 ZR 20 in front and 275 / 35 ZR 20 at the rear – are mounted on forged 20-inch AMG twin-spoke wheels – 8.5 inches up front and 9.5 in the rear.
While all CL-Class models are equipped with ABC active suspension that offers an unparalleled combination of ride quality and handling agility, the CL65 AMG is equipped with special AMG spring struts with firmer damping. Reworked dynamic systems such as ESP stability control and ASR traction control complement the enhanced chassis setup.

About AMG
The abbreviation AMG stands for Hans-Werner Aufrecht (A) and his partner Erhard Melcher (M), who founded AMG in 1967, and Aufrecht's birthplace of Grossaspach (G). Both had been employees of Mercedes-Benz and officially described themselves as "engineering, design and testing specialists in the development of racing engines." The fledgling firm initially based itself in an old mill in Burgstall (near Affalterbach).From its beginnings as an independent racing and tuning firm of Mercedes cars, Mercedes-AMG has grown into a supplier of exclusive high-performance cars, now with some 750 employees, an extensive model range and customers around the world. An integral part of the Mercedes-Benz organization, Mercedes-AMG has become synonymous with factory-developed high-performance vehicles. Far more than a tuner or marketing division, Mercedes-AMG is a self-contained entity responsible for all aspects of its vehicles, from development and testing to marketing, with some aspects of production shared with Mercedes-Benz facilities.

First Racing Victory in 1971
In its early years, AMG concentrated on building racing cars based on the Mercedes-Benz 300 SE sedan and competing in European touring car races. The first racing success came in 1971, when a Mercedes 300 SEL 6.8, modified by AMG with a 6.8-liter engine, captured an impressive class victory in the 24-hour race at Spa in Belgium, finishing in second place overall.
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International Clientele Fuels Growth
The 1971 success proved to be the springboard for an enviable record on the track that formed a cornerstone of the AMG philosophy and continues to this day. However, AMG's success spread well beyond international motorsports. In the 1970s, the company began to offer high-performance tuning and individualization for Mercedes customers in Europe and other markets. The transfer of technology from motorsports into production cars already formed part of the company's philosophy. The company built its exclusive reputation by developing impressive technology and first-class quality on the back of its involvement in racing. AMG soon became the premiere Mercedes-Benz specialist in the world. Through the 1970s and 1980s, AMG developed a number of special high-performance models based on production Mercedes sedans and coupes. These vehicles incorporated modified, high-power Mercedes engines and race-proven modifications to the chassis and brakes, AMG light-alloy wheels and wider tires, resulting in fully developed, well-rounded high-performance packages.Strong demand for performance Mercedes-Benz vehicles in the late 1970s led to a steady increase in the number of orders received by AMG. The company outgrew its facility in Burgstall and moved to Affalterbach in 1978. In 1985, AMG opened its second factory and hired its 100th employee. AMG was now attracting customers from all over the world, including building one-of-a-kind vehicles for international clients. This experience strengthened AMG's reputation in the world of high-performance vehicles as builders of top-performance Mercedes-Benz cars. As an industry pioneer and trendsetter, AMG became committed to achieving and retaining a position as a world leader in terms of technology, design, and sales. Though AMG cars did not become available in the U.S. market until 1995 when the C36 AMG made its debut, word of AMG vehicles had already made its way into the U.S. enthusiast press. Most famous was "The Hammer" – a 1987 Mercedes-Benz 300E powered by a 360-hp 5.6-liter V8. The signing of the cooperation agreement with DaimlerChrysler AG (then Daimler-Benz AG) in 1990 marked a turning point for AMG. Under the terms of the agreement, AMG products could be sold at Mercedes-Benz dealers in overseas markets, significantly improving customer acceptance. Further expansion led to the opening of a third facility in 1990, and an increase in the workforce to 400 employees.

AMG Comes to America
When the C-Class succeeded the 190 series in 1993, AMG unveiled the first jointly developed vehicle – the Mercedes-Benz C36 AMG, backed by a full Mercedes-Benz warranty. Demand for this 268-horsepower, six-cylinder screamer was limited by production to just under 1,000 cars over a three-year period. In the U.S., the C36 AMG was followed in 1998 by the C43 AMG, the first V8-powered C-Class model. Customers clamored for more AMG models, so Mercedes-Benz and AMG responded with the E55 AMG, a 349-hp powerhouse that blended super-car performance with four-door Mercedes comfort. Fueled by this customer interest, AMG developed an array of top performance Mercedes-Benz models from the growing palette of Mercedes-Benz vehicles. AMG's brand success reached a notable milestone 1998 when DaimlerChrysler acquired a majority ownership in the company. U.S. customer interest in AMG models increased steadily, with sales of 7,500 AMG models in 2001. During 2002, the strategy of offering an AMG model as the top performance Mercedes-Benz in every model line was achieved with the introduction of the SL55 AMG – the first SL roadster AMG offered in the U.S. The source of the SL55 AMG's power, a new supercharged 5.5-liter Kompressor V8, was also installed in revised versions of the S55 AMG and CL55 AMG launched in late 2002. The 2007 model year marks the debut of the first-ever engine developed from the ground up by AMG, 6.3-liter naturally aspirated V8 delivering up to 518-hp (depending on the model).

Mercedes-AMG Today
On January 1, 1999, H.W. Aufrecht sold a majority shareholding in AMG, and the company was incorporated into DaimlerChrysler AG, allowing the newly founded Mercedes-AMG to benefit even more from DCAG's global resources. The highly specialized subsidiary has overall responsibility for the engine, transmission, chassis, brakes, aerodynamics, interior, design and sales and marketing of AMG-badged cars. Growth of the Mercedes-AMG product line has been supported by the opening of new production, development and showroom buildings at its Affalterbach plant. The engine factory, showroom and two development buildings, built and operational in 2003, have more than doubled the space of the facility from 199,000 to 426,000 square feet.

One Man, One Engine
The centerpiece of the recent expansion is a new engine factory, which produces 100 engines a day for the entire range of Mercedes-AMG vehicles. Work takes place on three floors across a total area of 107,000 square feet, and about 50 highly qualified master technicians work in the new facility. Mercedes-AMG follows a philosophy of "one man, one engine." This means that a single technician – identified by the signature plate affixed to the engine – is responsible for the complete assembly of an AMG high-performance engine from start to finish. After a technician assembles an engine, it is individually tested and then moved to a storage facility on the upper level. Flexible manufacturing processes allow the factory to quickly adjust for changes in demand for the various AMG models. A computerized data management system continuously optimizes engine inventory. In addition to engine manufacturing, the new production facility is home to plant management, quality control, production planning, and ordering and parts logistics departments.
AMG currently employs about 750 specialists in development, production and administrative areas. AMG develops each of its models, from the engine and driveline to suspension, brakes, chassis and aerodynamics. Each engine is produced and tested at AMG's headquarters in Affalterbach, and AMG models are assembled at the main Mercedes-Benz vehicle assembly plants.